This is my awareness poster sketch. I have made the decision to focus on the mission of an organization I was just hired for as the Director of Development and Communications. It is called The House of the Good Shepherd and our mission is to help children who have been abused and neglected. There is in patient treatment facilities, foster care programs and counseling.
My idea is to start with a dark shadow to the page on the left top corner and then make it lighter and lighter as you go across the page diagonally. In the top left I want to put a young woman sitting in a chair by herself crying. Around her I want to put words that one would associate with an abused and neglected child. Things like fear and confusion. As you reach the right bottom corner of the page there would be a happy young person with friends and family. Around them I would put happy words like love, peace and success.
I have actually changed my mind on the placement of the tag line since I sketched the design. I am going to put that in the top right corner, to balance out the page some. The tag line is "Help abused and neglected children reach their full potential." And then in the bottom left corner would be the logo of The House of the Good Shepherd.
I do have staff that are responsible for this type of thing but I thought it might be helpful as the new director to give them my vision for how a design may work. Even though mine will be a "rough drawing" compared to what they will put together.
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