The timing on this project is actually really good. I just started working for The House of the Good Shepherd about 2 months ago. We just contracted with a really talented agency named Trainor and Associates (http://www.trainor.com/). We are going to be paying them to rework our logo (not change it but we are going to be changing the coloring) and redo our website.
I want to be prepared to show them what my vision is (though my work will obviously not be as well done as theirs) when we meet next week to start the 3-4 month process of re-imagining our image. As the Director of Development and Communications the landing page and the donate page are the two most important ones for me.
I will lay out with my limited Photoshop skills the way that I would like to have the landing page and donate page look so that when we meet with Trainor they will have some idea on what I would like to see. I am going to change the color of the logo and the color scheme from what we have on our current website (www.changingchildrenslives.com). On the donate page, I want to add some functionality for them to go to a page that lists our various special events, a page that takes them to planned giving (which includes large gifts, wills and bequests) and then a link for them to donate online. Though of course these links will not actually go anywhere in this design.
Below the links on the donate page I would like to show potential donors what their donation can do. I always have been a big proponent of connecting a donor's gift amount with something specific that it can accomplish. I have not decided for sure yet on what the amounts and links will be. I just put in a few gift amounts and a few things that they might be able to do with the gift amounts and I will refine that when I actually make the pages in the next few days.
No comments:
Post a Comment